Experience
I've spent over 15 years driving design excellence across companies in various industries.
JIMDO is a German website and online store builder that empowers small businesses and entrepreneurs to create and grow their own digital presence, serving millions of users worldwide.
Head of Experience Design
May 2026 — PresentAs Head of Experience Design at JIMDO, I lead the design organization shaping the end-to-end experience of the platform, partnering closely with product and engineering leadership to help entrepreneurs and small businesses build and grow their online presence.
Shifta is the online school for digital creators by ELISAVA, training the next generation of designers and innovators.
Director & Lecturer - Master in Strategic Design and Innovation
2025 — PresentAs Co-Director and lecturer of the Master in Strategic Design and Innovation at SHIFTA by ELISAVA, I'm responsible for shaping the academic vision and ensuring the program reflects the evolving needs of the design and business landscape.
Adevinta is a global leader in online classifieds, operating large-scale, multi-brand digital marketplaces across 11 countries, serving millions of users and generating over €2B in annual revenue.
Design Director (Real Estate, Mobility & Emerging Verticals)
2024 — 2025As Director of Design, I led an international design organization of 30+ designers across Real Estate, Jobs, and Mobility, shaping the user experience strategy for Adevinta's marketplace products such as Kleinanzeigen, Leboncoin, Fotocasa, and InfoJobs.
Design Director for Adevinta Spain (InfoJobs, Fotocasa, Habitaclia, Coches.net, and Milanuncios)
2018 — 2024As Design Director at Adevinta Spain, I led a 45-person design organization across a portfolio of leading marketplace platforms. Partnering closely with the CPO, I shaped the design and user experience strategy across products and services including InfoJobs, Fotocasa, Habitaclia, Coches.net, and Milanuncios.
eDreams ODIGEO is one of the world's leading online travel companies, operating large-scale digital travel platforms across 44 markets, including eDreams, Opodo, and Go Voyages.
Head of Product Design
2015 — 2018As Head of Product Design at eDreams ODIGEO, I led an international design organization of 25+ designers across eDreams, Opodo, and GoVoyages, with ownership of the user experience across multiple large-scale travel platforms. I partnered closely with product and technology leadership to evolve customer journeys, improve engagement, and increase satisfaction at scale.
Product Design Lead
2014 — 2015As Product Design Manager, I led a team of designers with ownership of the end-to-end user experience. I established design processes and user-centred practices, while mentoring and coaching individual contributors to grow both quality and impact.
Atrapalo.com is the leading spanish leisure and entertainment platform offering travel, shows, restaurants and experiences.
Head of Product Design
2012 — 2014As a Head of Product Design I led the UX design team, focusing on developing research and interaction design capabilities and advocating for customer-centric decision-making at leadership level.
Multiplica is a digital consultancy focused on user experience, conversion optimization, and digital transformation, working with leading brands across multiple industries.
Senior Product Designer
2007 — 2012As a Product Designer at Multiplica, I led user-centred design work across research, usability, information architecture, and interaction design, supporting clients in sectors such as banking, insurance, travel, e-commerce, and healthcare, with a focus on performance and conversion.