Articles
Articles and talks on design leadership, strategy, and culture, mostly drawn from my Substack newsletter.
El diseño que viene
Reflections on the evolving discipline of interaction design and what lies ahead for the profession.
Sobre valores de liderazgo y cultura de equipo
Discussion of authenticity, empathy, generosity, and accountability as foundational team values.
How We Manage UX Debt at Adevinta Spain
A professional article examining UX debt management strategies and how we tackled it at scale.
Teachers: una historia personal sobre el diseño de interacción en España
A personal account of interaction design history in Spain and the people who shaped it.
Product Discovery Series (III): 7 tips to link Discovery and Agile
Seven practical recommendations for integrating product discovery activities within agile team workflows.
Product Discovery Series (II): Product Discovery Basics
Key concepts of product discovery: the dual track model, discovery phases, and team collaboration roles.
Product Discovery Series (I): How we developed our Framework
How Adevinta Spain developed a product discovery framework and trained over 700 people across 60+ teams.
Dual Track & Agile
Talk about implementing dual track agile methodology in product design teams.
Product Discovery at Adevinta
Talk at The Hero Camp about product discovery practices and processes at Adevinta.
Cómo hemos desarrollado nuestro modelo de Product Discovery en Adevinta Spain
How Adevinta Spain developed their Dual Track product discovery framework and trained over 700 people across 53 teams.